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Product Intern → Product Manager for the 0-to-1 stage of development
Background
Zig was a new venture by ComfortDelGro started in 2020. It was a key product of ComfortDelGro’s digital transformation journey to harmonize the dual concepts of physical mobility and digital mobility, by bringing mobility to life.
This took the form of a mobility + lifestyle super-app, where users could easily search and secure multi-modal transport options from point-to-point, and discover lifestyle options (F&B, sightseeing, activities etc) at their destinations - forming a seamless traveling and discovery journey for users.
Project Involvement and Outcomes
In-a-nutshell
As the initial a product manager, I was involved in conducting the product research and facilitating the formation of the product strategy - allowing us to form a clear vision and end-state for our initial product launch.
Key tasks and responsibilities included:
- Performed market analysis, identifying our customer segment pain points and designing the customer journey.
- Subsequently, presented findings and recommendations to C-suite management
- Assisting in definition of the product strategy and equirements for the digital marketplace,
- Identifying go-to-market strategies, potential partners, and helped drive discussion with external partners.
- Supported the C-suite executives to develop the product roadmap.
Note: Throughout development, the product team worked with an external development agency for product development, with our team containing key personnel (the control center).
Key Outcomes/Achievements
Project Success
We met our stated launch goals, had a successful launch in the market, with many of our users indicating strong preference for the new product experience over the existing ComfortDelGro taxi app.
Find out more! Keen to find out more details about the highlights, how we overcame the challenges, and the project in general?
Please reach out to me and we can chat about it!
Email: nicholashongyk@gmail.com