Background

Iris Concise is the strategy and consulting arm of Iris Worldwide, the creative innovation network, supporting the larger group in delivering extraordinary creative, strategy and analytics using data-driven methodologies.

The team I joined in particular, was providing data analytics and consultancy services for a Global Consumer Electronics brand. We provided routine analytics reports, and conducted ad-hoc analyses as well, chiefly focusing on the client’s digital marketing performance.

Project Involvement and Outcomes

At Concise I engaged in the following tasks:

1. Responsible for preparation and delivery of reports for senior-management clients, providing insights to marketing performance and effectiveness
2. Starting from extracting data from databases using SQL, performed analysis using the data of customer behavior and activity to deliver insights and recommendations to global marketing teams on strategies to optimize their marketing efforts
3. Assisted the wider team in broad range of projects ranging across marketing, PR and customer experience optimization - developing proposals and progress reports.

Scope of Work: Marketing Analytics, Customer Experience, Strategy

Clients include: Samsung, Global Rapid Rugby, Philips, LEGO, Guinness

Applications/Skill-sets utilized: SQL, Google Cloud Platform, Excel, SAP Hybris

Other Highlights:

• Learned SQL on the job, reaching a business-functional level in <3 months.
• Took over significant portion of upper study’s (Senior Analyst) job scope when the upper study left.
• Was tasked with training and onboarding the incoming full-time analyst who would take over my responsibilities.
• Awarded employee of the month twice within the 6 months internship.